The local Catholic school should be on the short list of every parent considering education options for their children. However, we know that this is not the case and that overall Catholic school enrollment has not kept pace with historic population increases in Western Washington.

This section exists to provide access to help a school create a marketing plan that promotes the unique value provided by the school to target parent audiences. Included are tools and templates, but feel free to contact our office for further guidance before beginning this important work.

Spotlight

Message from Archbishop Paul D. Etienne

Please read Archbishop Paul D. Etienne’s statement to the people of the Archdiocese of Seattle. February 2020 Statement on Kennedy Catholic

Catholic School Week 2020 Images and Resources

Click Download to download a zip file of social media images for Facebook and Instagram.  View more resources here

Value Propositions

A “Value Proposition” is a compelling reason that makes a product or service attractive to customers. Here are a couple of examples from the business world:...

Audience Profile Worksheet

Who needs to know about my Catholic School? No one parent is exactly like another, though recent national research by the Fordham Institute found that all...

Retention Tactics and Sample Letter of Intent to Register

TOP 10 TACTICS TO YIELD RETENTION RESULTS: THE HEALEY FOUNDATION Distribute a “Letter of Intent” to re-register for the next school year An example of a...

Operations Calendar

The Operations Calendar was developed by the Office for Catholic Schools to be a helpful tool for school leadership to visualize the rhythm of a school year and...

Sample Admissions & Retention Calendar

Need help creating an annual calendar for admissions and retention events? Download the template!  

Admissions Events Guide

ADMISSIONS EVENTS GUIDE When a prospective family sets foot on campus, the odds of enrollment are much higher. Campus visits, whether planned or unplanned, are a...

Enrollment Goal Creator

Schools are encouraged to set an Enrollment Target that can be reasonably achieved and that can be met while maintaining a high level of service. For...

SWOT Analysis

Analyze Current Situation: An honest assessment of the school’s current enrollment situation is needed in order to develop an effective plan to improve. Before bringing discussion...

Create an Enrollment Committee and Agenda

ASSIGN A COMMITTEE LEAD A task oriented Lead must believe in the mission of the Catholic school, understand the history of the community, and positively lead community collaboration...

Parent Ambassadors – Areas of Focus

IDENTIFY AREAS OF FOCUS FOR PARENT AMBASSADORS Effective Parent Ambassador Programs are limited in their scope, it is recommended that school leadership limit the focus of...

Parent Ambassadors – Guiding Concepts

The Parent Ambassador Program resources on this site will assist school leadership to: Advance leadership’s vision for the school Organize, launch, and manage an effective word of mouth...